Certificate: Marketing Operations Essentials

Course Instructor: Darrell Alfonso

Director of Marketing Strategy & Operations, Indeed
Former Global Marketing Operations Leader at Amazon and VP of Communications American Marketing Association
Author of ‘The Martech Handbook’
Ranked as one of the top marketers in the US by Propolis
Regular global keynote speaker
Awarded Fearless Marketer & Marketo Champion
Extensive experience across the full marketing stack, certified in Marketo and SalesForce
Social following of 50k+ across Twitter & LinkedIn

Understanding the different roles and responsibilities in marketing operations, and the importance of aligning platforms, tools, and technical resources
Apply marketing stack design principles, best practices for selecting technology, and governance best practices in marketing operations
Analyse system stability, email deliverability and database health
Evaluate marketing compliance data management best practices
Create internal platform and tool adoption plans
Comprehend the importance of measuring marketing operations productivity, tying marketing operations to business success, and demonstrating the value of marketing operations in delivering ROI
Apply principles of marketing automation, personalisation, and orchestration, to build effective marketing campaigns
Evaluate the predictions for the future of marketing operations, and keep advancing their marketing ops skills

Comprehensive

Packed with deep learning content to
develop true marketing excellence.

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Practical

Rich resources and exercises to bring the learning experience to life.

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Engaging

From course production levels to gamified learning design and peer-to-peer learning. Our design promises deep engagement.

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Flexible

Adaptable and self-paced to wrap around your schedule.

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Certified

You’ll receive CPD points, marketing operations certification and a digital badge to display on LinkedIn.

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Continuous

Access the LXA community, events and content library to continue your learning.

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How much is the course and how do I book?

LXA certificate courses are £995.

Unlock 12 months of unlimited learning with access to the full course catalogue, events, resources, and more. For further information, please visit out memberships page.

For group bookings, reach out to us at support@lxahub.com (group discounts available!).

How will I access the course?

Our courses take place in our dedicated Learning Experience Platform (LXP).

After booking your place on the course, you’ll be sent welcome packs and an invite to create your password and profile so you can explore the course content.

How long will it take to complete the course?

You will have a 12-week window to finish the course before your access expires. We recommend dedicating 1.5 hours per week, totalling 18 hours, which covers content, additional reading, and coursework.

How does the final course project work?

The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.

Once submitted, you will receive peer-to-peer feedback as well as feedback from LXA, which will be delivered quarterly.

Is the coursework mandatory

The coursework isn’t mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings.

When will I receive my certificate?

If you successfully pass the course, certificates and badges will be issues on a monthly basis.

Do you offer options for training my team?

Yes! We offer group training options suitable for teams of any size. You can certify your team through one of our CPD-accredited courses from our course catalogue, covering topics such as martech, marketing and sales operations, sales enablement and digital transformation.

Alternatively, we offer customised solutions, including private digital campus spaces where your team can take courses together and receive personalised instructor feedback.

To find out more, book a chat here.

How do I join the Alumni community space?

Our brand-new Slack space is currently under construction and scheduled for launch by 2024. You’ll receive an email invitation to join the community space – and once in you have lifetime access.

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Certificate: Marketing Operations Essentials

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Certificate: Marketing Operations Essentials Curriculum

Module 1: The Evolution of Marketing Operations & MOP Teams

Module 2: Marketing Technology Tool Management

Module 3: Marketing Operations Administration

Module 4: Marketing Campaign Operations

Module 5: Performance Measurement, Benchmarking & Insights

Module 6: Marketing Operations Project Management

Module 7: Summary and the Future of Marketing Operations

Your Resource Tool Kit

Course Instructor: Darrell Alfonso

Learning Outcomes

Course Design

Comprehensive

Practical

Engaging

Flexible

Certified

Continuous

Why MarTech & Marketing Ops Matters

$508.9bn

68%

24%

68%

Who is this course for?

Specialists

Generalists

Leaders

L&D Teams

NPS Score: 63

5 Reasons Why Alumni Rate Our Courses

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Course FAQs

How much is the course and how do I book?

How will I access the course?

How long will it take to complete the course?

How does the final course project work?

When will I receive my certificate?

Do you offer options for training my team?

How do I join the Alumni community space?

All Courses

Certificate: Marketing Operations Essentials

Certificate: Sales Enablement & Sales Operations Essentials

Certificate: Marketing Technology (MarTech) Essentials

Certificate: Digital Transformation Essentials

Workshop: Marketing Operations Mechanics with No Code

LXA