It's our goal at the LXA to help make marketing technology simple or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..
"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.
Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand, those with an annual income of..
An overview of what makes the perfect data story cocktail. A focus on empathy.
It's a bold claim, but it very well could be true.
I mean, think of PowerPoint's teachings like this: There's always something on the next slide. Or maybe: something is always going to go wrong,..
Now, when your very annoying Colin-Robinson workmate comes up to you at the coffee machine and says "Working hard, or hardly working", you'll actually be able to give him an answer.
Or you could do..
This discussion looks at peoples behaviour right now and what is going to be permeant and what is temporary.
This interview discusses the book Indistractable and how to stay focus in the pandemic and non-pandemic time. It looks at the main distractions and how to focus away from them.
Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..
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