In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
Watch on-demand: How to Build a High-Performing Operations Teams for Sales and Marketing
Sales stand on one side of the ice. Marketing on the other. Both wear matching sequinned leotards. The music starts, the spot light turns on.
Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..
There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..
Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don't go together. That last one, though? That one really needs to come together.
Nina Bennet talks about building a dream team, what they have learned along the way and what's next.
Decoding the DNA of your ICP. A look at a case study, methodology and takeaways.
Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..