A Chief Marketing Technologist is basically a big-shot marketing executive who's in charge of all things tech-related when it comes to marketing.
The Chief Revenue Officer role has evolved throughout the years, to become the disruptive and innovative position it is today. At the forefront of innovation, the CRO embodies a dynamic approach,..
A Chief AI Officer (CAIO) is a senior executive responsible for the overall strategy, development, and implementation of artificial intelligence (AI) initiatives within an organisation. The CAIO is..
Step right up and see the world of Marketing Operations Specialists! These brave souls are the unsung heroes of the marketing realm, juggling data-driven strategies like circus performers mastering..
But without knowing exactly what a sales operations manager is, it might all seem a bit complicated. But don't stress, we've got you.
Prompt engineering involves the process of refining the text prompt submitted by a user to generative AI models in order to achieve specific tasks.
We've created a list of the top martech experts to follow, so you can do just that - follow them. Keep an eye on their career moves, their insights and ideas, and where they get their shoes.
Trung Phan is a prominent figure in the world of artificial intelligence (AI) and business, known for his expertise in the field and his entrepreneurial spirit.
AI has taken over our lives, from the phones we use to even the cars we drive! But with great power comes great responsibility. To ensure you’re up-to-date on all the AI-related news and..
LikeAcid wash jeans and neon, some marketing buzzwords scream "I refuse to innovate. I loved the 80s and I will not let it go. What do you mean they don't sell suits with shoulder pads anymore?!" ..
Founder and CEO Ollie Henderson knows the value of the work/life balance. So, along came the work/life flywheel. We sat down with Ollie to hear his tips, tricks, and insights for getting into a state..
We chatted to Michela Cocco from Nestlé Nespresso ahead of her session to get her tips, tricks and insights:
Customer service is considered a priority for many companies. But who's responsible?
How it started....how it's going...
When quizzed on the advice he wish he'd gotten as a young entrepreneur, at this week's AntiConLX DialUp, Steven Bartlett the 28-year-old founder of Social Chain, didn't go overboard.
Steven Bartlett's Diary of a CEO podcast has been incredibly successful, with more than 5m downloads since it was launched.
Guests include a mixture of celebrities and business leaders, with Grace..
Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"
Webinars provide information to investors, prospects and customers, but they're also excellent tools for employee education. And, best yet, they can do so in a fun, entertaining and well-designed..
The selection and operation of sometimes complex marketing technology raises a lot of questions around management and responsibility.
During our research for the recent Martech Report 2021/22, we had the pleasure of interviewing Scott Brinker. We talked about recent trends in the Martech industry, the effects of the pandemic (of..
If we think about martech maturity vs marketer tech skills maturity, you have to imagine it like this: one is wearing chinos in a wine bar, talking about taxes. The other is kicking the stuffing out..
CMOs are reliant on marketing operations and campaign teams to deliver solid campaign results.
Meet Kunal! UK Lead and Senior Enterprise Account Executive for Relay42, Kunal is a customer journey powerhouse.
A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..
This discussion looks at peoples behaviour right now and what is going to be permeant and what is temporary.
An unprecedented number of unexpected circumstances have occurred. A perfect storm has completely changed the way companies operate in just a few months.
Why Diversity shouldn't be a buzzword or a KPI. The importance of diversity in the industry and how the industry can progress.
An inclusion marketing event; a 4 people conversation. An insight into diversity in the marketing industry.
This interview discusses the book Indistractable and how to stay focus in the pandemic and non-pandemic time. It looks at the main distractions and how to focus away from them.
Meet Wyatt! With over a decade of martech experience under his belt, he's got industry knowledge in bales.
In fact, he started Uber's B2B CRM practise, growing the brand into the global monolith it..
Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...