The State of Data-Driven Marketing 2023
Data-driven marketing is the key to understanding and targeting customers according to their behaviour, preferences and needs. It allows marketers to personalise and optimise customer journeys, and create a better customer experience.
It doesn’t come without challenges. From the sheer volume of data to the shortage of skilled professionals, marketers face a number of barriers.
LXA's State of Data-Driven Marketing 2023 Report looks at some key issues and trends around data-driven marketing.
Based on a survey of 400 CMOs, the report examines:
- The challenges CMOs face when looking to improve their data-driven marketing strategy.
- The modern data stack and the key role played by the CDP.
- How marketers are preparing to move away from third party data.
- The role that AI will play in data-driven marketing.
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