The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.



Unveiling the Power of Content Syndication: A Fresh Perspective

Empowering marketers with Zeotap's Consent Orchestration

How to identify your digital asset management requirements

Ensuring Data Privacy Rights: CDP's Role in Supporting Data Subject Requests

Channel 4: Winner of Bynder's Best DAM Deployment Award

Choosing the Right Data Platform: CDP vs DMP

Who is... Carlos Doughty?

Why do your customers want you to have a CDP in place

Martech News: Weekly Round-Up 250823

6 useful data enrichment best practices you need to know

Bynder’s AI-powered innovation: Leading the way in scaling content creation

How to use game mechanics in marketing? (with 5 examples)

Multi-brand tech company THG harnesses Bynder's single source of truth to unify teams and boost operational efficiency

Protecting Sensitive Customer Data with Zeotap CDP

What is the Original #MartechFest?

How to master customer loyalty with customer service (+4 tips)

The UK’s Consumer Duty Demonstrates That a Customer-first Mindset Should Be Innate, Not Enforced

Martech News: Weekly Round-Up 11/08/23

The Week in NextTech: Round-Up 11/08/23

Boost real time personalization with CDP’s Journey Orchestration

In the Cost-of-Living Crisis, Don’t Switch Off Consumers, Switch On Data

How playable marketing drives consumers to share zero-party data?

The Week in NextTech: Round-Up 04/08/23

What is a Chief Marketing Technologist (CMT)?

Martech News: Weekly Round-Up 04/08/23

What is a Chief Revenue Officer (CRO)?

Why Data Collection is an Essential Part of Your Business Strategy

The Week in NextTech: Round-Up 28/07/23

Martech News: Weekly Round-Up 28/07/23

What is a Marketing Operations Specialist?

The importance of good data can’t be overstated

The Week in NextTech: Round-Up 21/07/23

Martech News: Weekly Round-Up 21/07/23

What is a Chief Sales Officer (CSO)?

The Disruptive Power of AI in Learning and Work: In Conversation With Scott Brinker

Account based marketing held data to account – but it has evolved again

The Week in NextTech: Round-Up 14/07/23

Martech News: Weekly Round-Up 14/07/23

What is a Sales Operations Manager?

The Threads Algorithm: Here's How it Works