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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Featured
State-of-Martech-eBook-Cover

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

DOWNLOAD

In-Person Events

Online Events

More

For Individuals

For Teams

More

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Resource Format

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Train Your Team

Digital Transformation | Digital Sales Transformation | Digital Marketing Transformation

For Teams of 15+

With a training portfolio spanning martech, marketing and sales operations, and digital transformation, we’ve delivered over 500+ learning experiences to a global community of 200k+ martech specialists, consultants, MOPs, marketers, and more

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GROUP MEMBERSHIP

Gain access to our full course portfolio and resources for your team to build your team's digital capabilities and careers.

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GROUP DIGITAL ACADEMY

Pick one of our courses to be exclusively run for your team on your schedule. This includes a private branded learning workspace and live sessions with instructors. Fill the specific training skill and knowledge gap your team has.

Want training options for smaller teams?

Chat with one of our team about preferential pricing for our individual open courses and membership options.

Topics we cover

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LXA Courses

Available on-demand, cohorts and group digital academies

Certificate: Marketing Operations Essentials

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

ENROL
Course

Certificate: Marketing Technology (MarTech) Essentials

This course covers the A-Z of auditing and developing your marketing technology strategy.

ENROL
Course

Certificate: Sales Enablement & Sales Operations Essentials

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

ENROL
Course

Certificate: Digital Transformation Essentials

This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come

ENROL
Course

Workshop: Marketing Operations Mechanics with No Code

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.

ENROL
Course

Course Design

Course Instructors

Tom-orange

Tom Goodwin

Carlos-pink

Carlos Doughty

Darrell-Purple

Darrell Alfonso

The State of Play

 

money

$2.8tn

The global digital transformation market is expected to reach $2.8 trillion by 2025

(IDC)

heart

80%

Of companies believe that digital transformation is critical to their success

(McKinsey)

growth

25%

Expected growth in the demand for digital transformation skills by 2025

(World Economic Forum)

earth

$508.9bn

Is the size of the global martech and salestech market. Gain the skills to navigate a half a trillion-dollar industry.

Business, Marketing & Sales Transformation

Is a core focus for CEOs, CMOs, CROs & CSOs

money

44%

Of CEOs place the importance of digital transformation as importance or the top of their boardroom agenda

('Leading from the Front' The economist Intelligence Unit)

heart

68%

Of CMOs agree that ‘martech is at the heart of their marketing strategy and critical to meeting customer’s expectations’

money

24%

Of today’s marketing budgets are allocated to martech spend.

performance

68%

Of CSOs agree that ‘advancing our organisation's sales enablement strategy is key to driving our business performance’. 

The Challenge

 

binoculars

68%

Of CMOs find it challenging when looking to recruit martech and marketing operations talent. They agree the market is lacking marketers with the necessary skills and knowledge. 

pencil

72%

Of CSOs agree that ‘the market is lacking sales professionals with the necessary salestech, data, sales content or sales operations skills and knowledge’.

Training designed for teams of...

Specialists

  • Marketing Operations 
  • Marketing Automation
  • Marketing Technology
  • Agency MDs / Consultants
  • CRM / CDP / Database / System Admin
  • SEO
  • ABM / Demand Generation
  • Sales Operations
  • Sales Enablement
  • Content
  • Sales Coach / Trainer
  • Sales Technology
  • Revenue / Growth Operations
  • Transformation
  • Digital
  • Strategists
  • Innovation / Futurists

Generalists

  • Marketing
  • Technology
  • Operations
  • Programme & Project
  • Sales
  • Business Development











Leaders

  • Marketing
  • Data & Analytics
  • Digital
  • Transformation
  • Technology
  • Sales
  • Revenue










L&D Teams

 

Are you looking to build your company's digital capabilities?
Get in touch to find out about LXA corporate training options.

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"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."
Head of Marketing Operations

Meta_Platforms_Inc._logo

 

"Over the past weeks, I've delved into the world of cutting-edge sales and marketing strategies, gaining valuable insights and expertise that will undoubtedly propel our business forward. The course at LXA Academy has equipped me with the latest tools, techniques, and industry best practices, empowering me to drive results and exceed expectations in our ever-changing market landscape."
 

Legal & General

 

"This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing."
Senior Marketing Automations & Operations Manager

gamesys logo

 

"The course was fantastic for providing structure to strategically thinking about the Martech teams’ function, responsibilities and key players within any organisation. The exercises serve as a really valuable framework to develop your own martech strategy and Carlos’ advice both in the recorded and live Q&A sessions which helped me a lot. I learnt an enormous amount, all of which will be really helpful in my career."

Senior Manager, Marketing Technology & Insight

Euromoney logo

 

"I cannot recommend LXA enough for their Marketing Operations and Technology courses. Darrell Alfonso led our Global Marketing through The Essentials of Marketing Operations. The course was insightful, thought provoking and up to date with best practice. Best of all it was accredited"

 

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Why work with us?

1
Courses are informed by insights from over 1k CMOs, CGOs, CSOs and CROs through LXA’s own market surveys and research.
2
Sessions delivered at our events from over 100 speakers per year including martech heavy-weights Scott Brinker, Sara McNamara, Darrell Alfonso and Frans Riemersma.
3
Tool and technology research and practitioner interviews to develop over 20 reports and platform guides published per year.
4
We partner with the markets most recognised martech companies including Adobe, Tealium, Acxiom, Meta, Treasure Data and plenty more.
5
Courses are crafted by industry leading practitioners with decades of experience working with world’s leading brands such as AWS, JP Morgan, Euromoney, Indeed and more.

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LXA

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